Call: 0116 298 2555 A Guide to Using Fitness Promotional Products To Engage A Fitness-Focused Audience
It’s undeniable that the public consciousness is becoming increasingly aware of the need for regular physical activity
Towards the end of 2024, PureGym released its annual fitness report, revealing some insightful statistics about the state of fitness in the UK.
48% of people are currently exercising regularly, mainly driven by the desire to improve their overall physical and mental health, and 17% of the UK population are gym members, with a year-on-year growth of 1%.
These figures indicate the huge health-conscious market that continues to grow yearly. Consequently, there is a promising opportunity for businesses to tap into this market by offering fitness promotional products that support this lifestyle.
Fitness promotional products encompass anything and everything that aids in staying fit and participating in physical activities, such as custom water bottles, printed gym towels and custom skipping ropes. This category of promotional product is ideal for gyms, personal trainers, exercise classes and fitness events that want to promote their services.
We know from firsthand experience that businesses that incorporate fitness promo items into their marketing strategy can enhance their brand image by aligning with the health and wellness trend that took over in 2024 and will continue to thrive this year.
What are the benefits of using custom fitness products?
Fitness promo items are a powerful tool for any business, especially those that want to attract the attention of gym-goers, sports players, or those who live an active and healthy life.
A custom water bottle or printed sports bag, for example, is an excellent way of increasing brand visibility. They have ample printing space for you to display your logo and contact information and then, when worn or used by recipients at a sporting event or fitness class, it will be seen by all those around. These promotional products act much like an advertisement or billboard but at a lower cost and with, potentially, an even larger, more targeted audience.
Let’s also consider how the value of these branded products can be beneficial for customer engagement. When your business gifts people an item that is practical and will be of use in their everyday lives, it will have a bigger and more lasting impact that could convert them into a customer.
Fitness promotional products foster goodwill and strengthen existing customer relationships for this reason too.
When a gym distributes company gym products to their clients as a welcome gift in the form of a custom skipping rope or printed gym towel, for example, it helps build an instant connection and increases the likelihood of them sticking around.
Even if your business is not directly affiliated with the fitness industry, there is still an opportunity to align your messaging with fitness promo items by encouraging a healthy lifestyle and healthy habits. This positive message, supported by items such as branded water bottles or printed gym accessories, will reflect well on your brand and improve your public image.
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Our Popular fitness promotional product ideas
If you’re unsure about which company fitness items will be most effective for your business, you should consider the following: the audience that you would like to reach and what will appeal to them, which products align with your business and the items that are most popular within this category.
Printed gym bags are always a good place to start because their versatility and wide appeal mean they are suitable for many audiences and businesses. Sports teams can gift them to fans, gyms can distribute them to clients and venues can sell them to event attendees making them a safe yet impactful choice.
Then there are printed gym accessories which are perfect for gyms or fitness classes that want to promote their services while helping their members make the most out of their experience. You can explore items like custom yoga mats for your yoga classes, printed resistance bands for your PT clients or even branded fitness towels - all customised with your company logo.
You can also always rely on printed sports bottles to garner results when it comes to custom fitness products. They’re a hugely practical item that promotes hydration and health for anyone who is on the go, and not just in a fitness setting.
Branded re-usable water bottles are also associated with sustainability as an eco-friendly alternative to plastic water bottles which is another positive outcome of investing in this promotional item.
Pricing considerations when investing in custom fitness products
If cost is an important factor when deciding on custom fitness products then you have three options to consider.
A budget-friendly approach would be to invest in cost-effective items that are suitable for mass distribution. One example of this would be branded pedometers. They are easy to transport and store in large quantities, can be posted via direct mail or handed out directly and they won’t break the bank.
Alternatively, you may want to put your budget towards premium products, such as custom fitness clothing or custom gadgets, in which case you might only purchase a small volume and gift them to notable clients. This creates a feeling of exclusivity because of the limited amount of branded products available, as well as having a higher perceived value which makes the product that much more special to the end user.
Finally, you could take advantage of bulk order discounts. This is when you order larger quantities of an item to reduce the per-unit cost. Though you might not need 100 printed gym bags for an upcoming event as there are only 50 attendees, it might be more cost-effective to order the higher volume and hold on to the extra product for a future occasion or a giveaway.
If you’re ready to reap the benefits of fitness promo items and engage with a fitness audience then you can browse our full range of fitness promotional products here.
It includes items such as custom yoga mats, printed gym bags and promotional sweat towelling armbands along with all the other products we have suggested.
Make your brand stand out while helping clients maintain their fitness goals.
Let’s find the perfect promotional products to attract new gym members and increase class sign-ups. Why not get in touch today
Let’s find the perfect promotional products to attract new gym members and increase class sign-ups. Why not get in touch today
Written By Dylan - Senior Account Manager
0116 298 2555
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