Imagine you’re tasked with organising a business event that is taking place in just two weeks, or maybe there has been a crisis at your company and you need to find a way to respond accordingly…and fast. Your answer might just lie in express promotional giveaways.

Express promotional products enable businesses to react quickly to unexpected situations that arise or plan for last-minute changes or events. They are exactly what businesses need to stay updated with the latest trends, plan last-minute events and keep moving at the fast pace required when running a successful company.

You’ll never be caught off guard or left empty-handed with fast-tracked delivery of promotional products for events and more.

Let’s explore when and why express branded products might be needed and which branded items can deliver the desired results.

Last-Minute Promotional Event Giveaways

Did you forget about an upcoming event or have to organise one at short notice? You don’t have to panic when faced with a fast-approaching deadline because express-branded products will ensure that you have promotional merchandise delivered to your door in time.

When you are exhibiting at a trade show or conference, you’ll need branded items, such as promotional pens, printed tote bags and custom lanyards, to distribute or display at your stand. If you realise that you’ve run out or been so overwhelmed with organising that you have not ordered your event promotional products in time, our express delivery option is here to ease your worries and stress.

Sometimes, events can be a last-minute decision or a space at a pop-up event becomes available with little to no notice at all. Under these circumstances, you’ll need branded products that make an immediate impact but can arrive in time - this is where express delivery of promotional products will be a saving grace.

Promotional Items For Crisis Response Campaigns

When your business is faced with an unexpected incident or challenge, promotional products can form part of your strategic initiative to address and manage the impact - known as a crisis response.

However, you need to act fast to mitigate damage and maintain trust in your organisation which is where express branded products come in.

You could create PR boxes that are issued to media platforms or journalists to deflect attention away from an error or difficult situation and earn them back into your good books.

These can be filled with branded products, from promotional notebooks to custom technology, on a fast-track delivery to help you get them packed and sent out in good time.

The same can be done for customers when there has been a problem with their order or a service issue. A quick goodwill gesture, such as sending an apology gift or token in the form of express promotional products, will go a long way towards conveying your appreciation for them and regret for any mishaps that may have occurred.

Custom Company Welcome Kits

A new employee is joining the team in a couple of weeks, and you have been tasked to onboard them. Aside from the administrative tasks of providing forms, introducing them to the team and setting up their workspace, the most important part of onboarding a new starter is making them feel welcome from day one.

A promotional welcome kit does just that and express promotional products can ensure that all new hires have a lovely collection of branded goodies to greet them as soon as they start. Practical products such as company-printed items, like promotional desk items and company printed notepads, are a great example of must-have materials for your welcome kits.

Urgent Client Engagement

If you’re in the final stages of the sales process and you need to get the potential client over the finish line (and fast) express printed products can offer a helping hand.

For example, picture yourself attending a pitching presentation with custom folders, printed notebooks or company USBs branded with your logo in hand. You will certainly leave a lasting impression on your potential clients, and the small gesture can have a huge impact on the results of your pitch.

You might even choose to send express branded products to clients shortly after a meeting. This is a subtle yet effective way of following up with them and thanking them for their time, particularly if the meeting or presentation was planned at the last minute.

Social Media-Driven Events

Social media is fast-paced and ever-evolving so staying on top of trends is key if you want to create impactful marketing content for your company.

When a viral moment suddenly takes over the internet or a trending topic becomes inescapable, a hashtag campaign is an effective way of soaking up some of the spotlight for your business. You could utilise express branded products by distributing them at locations that coincide or relate to the moment everyone is hashtagging, such as promotional pop sockets or mobile accessories.

Express Printed Giveaways For Gifts With Purchase

Flash sales are another popular marketing method on social media and allow businesses to create hype and draw attention to themselves through a sense of urgency. By promoting limited-time discounts with branded promotional merchandise, you’ll entice people to engage with your business through the power of FOMO alone.

Always Be Prepared With Express Promotional Giveaways

Outside of the scenarios listed above, a marketing manager may also find themselves in need of promotional products quickly when a sponsorship opportunity arises at the last minute or your business decides to announce a seasonal offer or promotion.

As an event organiser, you may even find yourself in a situation where you need to replenish existing promotional gifts quickly.

Promotional products with express delivery are your saviour whenever an unexpected circumstance takes you by surprise.

Our Top 3 Promotional Items To Keep In Stock